The cure for parched unglamorous Hair. New Fructis Oil Repair.
We were asked to create an unconventional outdoor advertisement to create awareness for Garnier's new cure for parched and damaged hair. The new Garnier Fructis Oil Repair. In summertime, once you step out of Germany's cities, the roads are lined with bales of dry straw. So we wrapped these bales of straw with wrappers that carried our message: The cure for parched, damaged hair. New Garnier Fructis Oil Repair.
Creative Director:Gert Maehnicke
Art Director:Merlin Kwan, Michaela Kammerer
Photographer:Mert Photography, Essen
Projekt Management:Lea Schollmeyer
Client Service:Ulla van de Sand, Julia Kiolbassa