Just one non-original part changes the whole story.
A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that 'just one non-original part changes the whole story'. Each execution contains an item that lends a whole new nuance to the outfit.
Creative Director:Marcelo Reis, Guilherme Jahara
Art Director:Raphael Taira, Alexandre Pagano, Bruno Mukai
Copywriter:João Caetano Brasil, Filipi "Maca" Longuini