Fiat Original Parts: Butler, Nurse, Clown

February 06, 2012Filed under Print and Automotive
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Just one non-original part changes the whole story.

A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that 'just one non-original part changes the whole story'. Each execution contains an item that lends a whole new nuance to the outfit.

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Director:Marcelo Reis, Guilherme Jahara
Art Director:Raphael Taira, Alexandre Pagano, Bruno Mukai
Copywriter:João Caetano Brasil, Filipi "Maca" Longuini
Photographer:Rodrigo Ribeiro
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