E*Trade Australia: Spot the Opportunity

February 22, 2012Filed under Print and Banking, Financial Services
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The ad uses trader symbols for the finance markets - a bull represents a positive market, and a bear a negative market - and forms them into an Escher-esque visual illusion, demonstrating our brand's postioning about how E*Trade can help you get involved in online trading: 'Anyway you look at it, opportunities are out there.'

Credits:

Advertising Agency:Whybin Tbwa, Melbourne, Australia
Executive Creative Director:Paul Reardon
Creative Director:Damian Royce
Art Director:Sarah Vincenzini
Copywriter:Gareth Sweet
Illustrator:Ross Murray
Designer:Pat Sofra
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