Big Sisters: Face tat, Marriage

February 03, 2012Filed under Film and Public Interest, NGO
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This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.

Advertising Agency:DDB, Vancouver, Canada
Creative Director:Dean Lee, Cosmo Campbell
Associate Creative Director:Daryl Gardiner
Copywriter:Amina Halim, Daryl Gardiner
Art Director:Daryl Gardiner, Lisa Chen-Wing
Account Manager:Lisa Chen-Wing
Production Company:Family Style Productions
Director:Jon Torey
Director Of Photography:Mick Reynolds
Line Producer:Liz Dussault, Dennis Beier
Postproduction Company:Jmb Post
Editor:Daniel Pruger
Online Editor:Randy Egan
Colourist:Randy Egan
Audio House:Griffiths, Gibson & Ramsay
Audio House Producers:Peter Clarke
Audio House Engineer:James Spooner
Talent:Dale Boyer, Emily Riggs
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