Big Sisters: Face tat, Marriage

February 03, 2012Filed under Film and Public Interest, NGO

This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.

Advertising Agency:DDB, Vancouver, Canada
Creative Director:Dean Lee, Cosmo Campbell
Associate Creative Director:Daryl Gardiner
Copywriter:Amina Halim, Daryl Gardiner
Art Director:Daryl Gardiner, Lisa Chen-Wing
Account Manager:Lisa Chen-Wing
Production Company:Family Style Productions
Director:Jon Torey
Director Of Photography:Mick Reynolds
Line Producer:Liz Dussault, Dennis Beier
Postproduction Company:Jmb Post
Editor:Daniel Pruger
Online Editor:Randy Egan
Colourist:Randy Egan
Audio House:Griffiths, Gibson & Ramsay
Audio House Producers:Peter Clarke
Audio House Engineer:James Spooner
Talent:Dale Boyer, Emily Riggs
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