Sprite: Sprite Shower

January 24, 2012Filed under Media and Non-alcoholic Drinks

A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Chief Creative Officer:Anselmo Ramos
Executive Creative Director:Claudio Lima, Fred Saldanha
Creative Director:Danilo Janjacomo
Art Director:Fernando Saú
Copywriter:Luiz Vicente Simões
Head Of Production:Nana Bittencourt
Account Director:Ana Paula Perdigão
Account Supervisor:Fabiana Amorim
Production Company:HungryMan
Executive Producer:Alex Mehedff
Producer:Renata Dumont
Director:Gualter Pupo
Director Of Photography:Fernando Young
Editor:Jair Peres
Vfx House:HungryMan
VFX Technician:Rodrigo Oliveira
Postproduction:Hungry Man, Fullframe
Audio:S De Samba
Music Production:Dimi Kireeff, Marcio Chavemarin, Fernando Fesztock
Music Composer:Dimi Kireeff, Marcio Chavemarin
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