Pedigree Dentastix: No bite

January 16, 2012Filed under Print and House, Garden, Pets

Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.

Advertising Agency:BBDO, Moscow, Russia
Creative Director:Adrian Ely
Art Director:Alex Daff
Copywriter:Mircea Andronescu
Illustrator:Jennifer Taylor, Paper Dog Studio
Art Buyer:Marina Shponko
Client Service:Maria Ustkachkinseva
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