Pedigree Dentastix: No bite

January 16, 2012Filed under Print and House, Garden, Pets
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Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.

Advertising Agency:BBDO, Moscow, Russia
Creative Director:Adrian Ely
Art Director:Alex Daff
Copywriter:Mircea Andronescu
Illustrator:Jennifer Taylor, Paper Dog Studio
Art Buyer:Marina Shponko
Client Service:Maria Ustkachkinseva
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