OK Tire: Snow Logo

January 14, 2012Filed under Media and Automotive

OK Tire. Grip the Road.

As part of an ongoing effort to promote OK Tire, Canada’s largest independent tire retailer, ‘snow logos’ were strategically placed around the city to show the benefits of OK Tire’s winter tires. Made with a stencil and liquid ice melter system, the snow logos weren’t just imprinted on the snow, they literally gripped down to the road—as any good winter tire would do.

Advertising Agency:RED the Agency, Edmonton AB Canada
Creative Director:Ryan Kelly, Dennis Lenarduzzi
Art Director:Regan Fraser
Copywriter:Sasha Newton
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