Nissan Leaf: A world without petrol

January 05, 2012Filed under Media and Automotive

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed.

Advertising Agency:Whybin Tbwa, Melbourne, Australia
Executive Creative Director:Paul Reardon
Creative Director:Damian Royce
Senior Creative:Rob Hibbert, Mark Jones
Executive Producer:Margot Ger
Direction:James Dive, The Glue Society
Head of Projects:Josh Mullens
Producer:Adrian Shapiro
Account Director:Mike Napolitano, Julia Unwin, Paul Arena
Head Of Planning:Paul Mayes
Digital Planner:Scott Woodhouse
Pr Director:Rob Lowe
Account Executive:Sydney Spagnoletti
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