Land Rover: 366 days of adventure

January 26, 2012Filed under Direct Marketing and Automotive

Every year, many companies send out a calendar to their clients. And so does Land Rover. But how could we make sure ours would stand out from the rest? We wanted to create a calendar that would be useful, highly interactive and would encourage the recipients to embrace their sense of adventure. We designed the calendar based on the core idea that in a Land Rover, every day is an adventure. We created it in the form of a road map, which would take our recipient around the world in 366 days. Every distance was calculated, every ferry ride was worked out and every day was carefully planned based on the terrain people would encounter. While calendars are usually extremely structured, ours was very organic, graphic, minimal and intuitive. Every day, the recipient could figure out where Land Rover would take them tomorrow or the next month. Increasing the interaction between the recipient and the brand. We sent out 5,000 calendars to our existing customers. Next year, we intend to print 10,000 pieces.

Advertising Agency:Y&R, Dubai, United Arab Emirates
Chief Creative Officer:Shahir Zag
Creative Director:Shahir Zag, Kalpesh Patankar
Copywriter:Shahir Zag, Guillaume Calmelet
Art Director:Kalpesh Patankar
Designer:Shahir Zag, Kalpesh Patankar
Illustrator:Gitten Tom
Producer:Leng Panganiban
Account Director:Sarah Locke
Account Manager:Pierre Farra
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