Juvenile Diabetes Research Foundation: Pinsulin

January 11, 2012Filed under Online and Public Interest, NGO
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URL: http://pinsulin.com

Thousands of Juvenile Diabetes patients "Pin" themselves 12 times a day with Insulin injections in order to stay alive. In order to promote the Juvenile Diabetes Research Foundation (JDRF), raise donations and awareness to the disease, we've created 'Pinsulin' (Pinterest + Insulin) Campaign, calling the aid of the world to Repin our message on Pinterest.

Advertising Agency:Mizbala, Tel Aviv, Israel
Executive Creative Director:Dori Ben Israel Kario
Chief Creative Officer:Rony Schneider
Creative Director:Shiri Mann
Digital Creative Director:Elad Shmilovich
Art Director:Meital Retig, Daniel Salov
Copywriter:Guy Hozavski
Coding:Ofir Oron
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