IMAX Corporation: IMAX is believing

January 04, 2012Filed under Print and Recreation, Leisure, Sports
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We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.

Advertising Agency:Sid Lee, Montréal, Canada
Creative Director:Jessie Sternthal, Yann Mooney
Art Director:David Bombardier
Copywriter:Jessie Sternthal
Additional Credits:Sylvain Jacques, Sarah Dery, Sonya Bacon, Vincent Malo, Marie-Julie Cossette, Thomas Hougaz, Éliane Rondou
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