We conceived a brand campaign that positions IMAX as the ultimate immersive moviegoing experience by engaging consumers' theatre of the mind through headlines - a tactic rarely seen or done in this category. The signature, "IMAX is believing" equates seeing a movie with truly experiencing one.
Creative Director:Jessie Sternthal, Yann Mooney
Art Director:David Bombardier
Additional Credits:Sylvain Jacques, Sarah Dery, Sonya Bacon, Vincent Malo, Marie-Julie Cossette, Thomas Hougaz, Éliane Rondou