Goodwill Industries International: Street Masks

January 25, 2012Filed under Media and Public Interest, NGO

Be anything this Halloween. / Go undercover this Halloween.

To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.

Advertising Agency:RED the Agency, Edmonton AB Canada
Creative Director:Ryan Kelly, Dennis Lenarduzzi
Art Director:Regan Fraser
Copywriter:Sasha Newton, Ryan Kelly
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