Fürs Leben: The Waiting Time Experiment

January 21, 2012Filed under Media and Public Interest, NGO
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In Germany organ donations are very scarce. Sometimes people have to wait for years to get a fitting transplant. We created an idea, which would help to raise awareness on that issue in a new and controversial way.

Advertising Agency:Ogilvy & Mather, Berlin, Germany
Creative Director:Tim Stubane, Birgit Van Den Valentyn
Art Director:Matthias Bauer, Johannes Jost
Copywriter:Anke Roell
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