Fit Buns High Protein: Bread

January 04, 2012Filed under Direct Marketing and Food
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We got into cooperation with bakery that supplies bread to neighbourhood stores. Together we created FIT BUNS — a branded healthy buns with coupon for a free visit to fitness center inside the box.

Results:
2996 packs of buns sold the first month.
658 people came for a trial session, 217 purchased membership cards.
That increased the number of fitness centre clients by 25%.
FIT BUNS sales generated 115% return on investments.

Advertising Agency:MEX, Ukraine
Creative Director:Yegor Kharkoff, Ivan Tsupka
Art Director:Andrey Dashkevich
Senior Designer:Julia Bakhtina
Account Manager:Artem Karan
New Business Manager:Anastasia Vasilikhina
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