Dr. Oetker Mug Cake: American visa, New mustache, Grandpa's inventory

January 05, 2012Filed under Print and Food

The Mug Cake Dr. Oetker's easiness and the practicality are its greatest benefits, because it is the only dessert that gets ready in 1 minute and 10 seconds. To valorize that attribute, we developed a campaign based on graphic clocks, wich show comic situations and things that cannot be ready in this time frame.

Advertising Agency:Mood, São Paulo, Brazil
Chief of Creative Officer:Aaron Sutton
Creative Director:Eugenio Tonelli
Art Director:Guilherme Jorgetti, Danilo Tranquilli
Copywriter:Felipe Silva
Illustrator:Danilo Tranquilli
Planner:Ana Letycia Rosalba
Art Buyer:Rita Teófilo, Luiza Pagliarini
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