The Mug Cake Dr. Oetker's easiness and the practicality are its greatest benefits, because it is the only dessert that gets ready in 1 minute and 10 seconds. To valorize that attribute, we developed a campaign based on graphic clocks, wich show comic situations and things that cannot be ready in this time frame.
Chief of Creative Officer:Aaron Sutton
Creative Director:Eugenio Tonelli
Art Director:Guilherme Jorgetti, Danilo Tranquilli
Planner:Ana Letycia Rosalba
Art Buyer:Rita Teófilo, Luiza Pagliarini