Cerveza Salta: Rugbeer

January 15, 2012Filed under Media and Alcoholic Drinks
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Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience.

Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.

Advertising Agency:Ogilvy & Mather, Buenos Aires, Argentina
General Creative Directors:Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Director:Martín Garrocho, Gaston Schaefer
Copywriter:Ignacio Jardon
Art Director:Diego Bertagni
Production Director:Valeria Pinto
Production House:Hell
Director:Who
Post Production:Control Z
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