Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience.
Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.
General Creative Directors:Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Director:Martín Garrocho, Gaston Schaefer
Art Director:Diego Bertagni
Production Director:Valeria Pinto
Post Production:Control Z