BMW: Lamb, Runner, Cyclist

January 20, 2012Filed under Print and Automotive
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To promote BMW's Night Vision system Publicis, Mexico created a press campaign simulating torn prints in order to show how the system "rips" the night apart letting daylight clarity detect people and animals up to a distance of 500 meters.

Advertising Agency:Publicis, Mexico City, Mexico
Chief Creative Director:Hector Fernandez
Creative Director:Agustin Esteban
Art Director:Agustin Esteban, Leonardo Corrales
Copywriter:Antonio Montero
Account Director:Juan Carlos Rached
Planner:Magdalena Barceló
Post Production:Estudio Base
Photographer:Diego Arrigoni
Photography Producer:Ezequiel Schnabel
Account Supervisor:Atria Medina
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