Bar Aurora e Boteco Ferraz: Karaoke Breathalyzer

January 12, 2012Filed under Media and Recreation, Leisure, Sports
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Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Executive Creative Director:Anselmo Ramos, Claudio Lima, Fred Saldanha
Creative Director:Rubens Filho
Copywriter:Beto Cocito
Art Director:Diego Machado
Head Of Production:Nana Bittencourt, Rossana Noceloni
Project Manager:Paula Santana
Technology Director:Juscelino Vieira
Account Director:Valeria Barone
Account Supervisor:Camila Porto
Production Company:Bossa Nova Films
Executive Producer:Eduardo Tibiriça
Producer:Mercia Lima
Director:Georgia Guerra Peixe
Director Of Photography:Marcelo Rocha
Editor:Julio Airoldi, Bruno Tsuda
Postproduction:Bossa Nova Films
Audio:S De Samba
Music Production:Chave Marin, Dimi Kireeff
Music Composers:Chave Marin, Dimi Kireeff
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