Asia Square: Tie

January 05, 2012Filed under Print and Other

Asia Square believes that what's better for people is better for business. We needed a simple and interesting way to tell business decision makers that Asia Square offers an ideal environment for their offices. Asia Square has many sides to it: The office spaces are great, but what's more, it has outstanding facilities for unwinding and relaxing. A removable tie was a clever way to communicate that, as it demonstrated a simple transformation from formal to casual.

Advertising Agency:Tbwa\Singapore, Singapore
Head Of Creatives:Antti Toivonen, Maurice Wee
Art Director:Lawrence Hu
Copywriter:Isaac Ho
Account Supervisors:June Wee, Beryl Chua, Elyn Ong
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