The African Caribbean Leukaemia Trust (ACLT): How many, The same, Unlucky

December 23, 2011Filed under Print and Public Interest, NGO

How many leukaemia patients die because they're black?
Unite to fight leukaemia.

We're all the same underneatch aren't we? Not when it comes to leukaemia.
Unite to fight leukaemia.

If you're unlucky enough to get leukaemia, we hope you're lucky enough to be white.
Unite to fight leukaemia.

Advertising Agency:Abbott Mead Vickers BBDO, London, United Kingdom
Creative Director:Mike Hannett, Dave Buchanan
Art Director:Pete Davies
Copywriter:Adam Rimmer
Designer:Neil Craddock
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