Sabon: Make a Wish

December 16, 2011Filed under Online and Health, Beauty, Pharmaceutical
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Check out the site: http://www.yri.co.il/sabon/

We created a minisite in which people from all over the world could virtually throw a coin into the wishing wells and make a wish. Every day a gift basket was randomly awarded to one lucky wisher. The grand prize was a trip to the famous Trevi Fountain in Rome where the lucky winner would get the chance to throw a real coin into its waters.

Advertising Agency:Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director:Gideon Amichay
Executive Interactive Director:Guy Poreh
Creative Director:Guy Margalit
Copywriter:Liron Ben-Yaakov
Project Manager:Liron Kohansky
Studio Manager:Lena Feldman
Studio:Roman Rozanov
Executive Client Director:Tal Fishbain
Account Supervisor:Hadar Choresh-Zur
Account Manager:Sivan Talmor
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