Nintendo DSi: Brain Teaser

December 08, 2011Filed under Media and Electronics, Technology
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Brain Teasers: anytime, anywhere.

The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?

The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.

Advertising Agency:Ogilvy & Mather, Frankfurt, Germany
Art Director:Daniel Schweinzer
Copywriter:Marcus Pfeiffer
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