NHS (National Health Service): Still Smiling, Belly, Grumpy Dad

December 21, 2011Filed under Print and Health, Beauty, Pharmaceutical
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Will you still be smiling at work tomorrow?
Drink a little less, see a better you.

Mirrors were used in pubs/bars throughout the UK to suggest drinkers take it a bit easier

Your hair looks fine how about the belly?
Drink a little less, see a better you.

Will your kids see a grumpy dad in the morning?
Drink a little less, see a better you.

Advertising Agency:BJL, Manchester, United Kingdom
Creative Director:Pete Bastiman, Tom Richards
Art Director:Si Hall
Copywriter:Steve Wilkes
Typographer:Paul Brownless
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