Mazda: DriverVille

December 20, 2011Filed under Online and Automotive
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Check out the site:
http://facebook.com/mazda (US)
http://facebook.com/mazdacanada (Canada)

Beginning today, July 28th Mazda North American Operations (MNAO) will launch the 2011 MAZDA2 in North America with a branded social game on Facebook. Called DriverVille and created by Doner, the game showcases the MAZDA2, positioned as Zoom-Zoom Concentrated: compact and efficient, yet packed with style and substance. Built around the Zoom-Zoom Concentrated theme, DriverVille puts consumers in a virtual world to learn about and compete with the eco-friendly, fun-to-drive, five-door hatchback in a sweeping social adventure.

Advertising Agency:Doner, Southfield, USA
Ceo:Rob Strasberg
Chief Creative Officer:Rob Strasberg
Executive Creative Director:Justin Smith, Steve Chavez
Associate Creative Director:Jason Jakubiak
Art Director:Samuel Conant, David Wysocki, Cristina D’Aristotile
Contributing Writers:Lori Bender, Lukasz Sokolewicz
UserExperience:Andrew Heaton.
Project Manager:John Hoinville, Amy Swain
Production Company:FRIMA
Account Director:Kerrin Kramer, Dan Keefe, Katrina Fraze
Vp:Dan Keefe
Svp:Kurt Kulas, Ann Wood
Integrated production:Kurt Kulas
Account Manager:Peter Corsello
Senior Business Manager:Jeanne Webber
Production Operations Manager:Amy Swain
Digital Strategist:Rachel Leith
Director Of Operations:Ann Wood
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