To popularize SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium. It was released in March '10, a peak vacation season when travel via airports increases by 50%.
Creative Director:Vipul Thakkar, Shamik Sengupta
Associate Cd:Ajesh N, Kunj Shah
Art Director:Ajesh N
Photographer:Kiran Rao, Sudhanva
Additional Credits:Ogilvy Activation