Bianchi: Mountains, Eyes, Model, Shave

December 06, 2011Filed under Print and Recreation, Leisure, Sports
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Seems that mountains are no longer what they used to be.
Only 8,3 kg total weight: the Methanol 9900.

Built to toughen each single part of the body. Except for the eyes.
Hightech with exclusive design and integrated seat post: the 928 SL IASP.

A bike like a Milan catwalk-model: not a gram too much.
Only 8,3 kg total weight: the Methanol 9900.

There has to be a pretty damn good reason for men to shave their legs.
Hightech with exclusive design and integrated seat post: the 928 SL IASP.

Advertising Agency:Hello AG, Munich, Germany
Creative Director:Chris Mayrhofer
Art Director:Konstantin Keim
Copywriter:Björn Pfarr
Photographer:Christoph Sagel
Project Management:Julia Kempkens
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