Women's Refuge: Invitation to the 2010 Women's Refuge Appeal Week Launch

November 20, 2011Filed under Direct Marketing and Public Interest, NGO

To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage.

Advertising Agency:Saatchi & Saatchi, Auckland, USA
Creative Director:Scott Henderson, Tony Haigh
Art Director:Phoebe Smith
Copywriter:Samantha Jukes
Account:Claire Dooney, Dawn Marrs
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency