Visa Debit: Push Credit Real Good

November 05, 2011Filed under Film and Banking, Financial Services

Visa wanted to educate people that pushing credit was the best way to use their Visa Debit card. To do this we created a spoof of the classic 90s hit ‘Push It’ by Salt-N-Pepa creating a rapping hand that brought to life this instruction. The campaign ran online and through the use of traditional and digital outdoor.

Advertising Agency:Whybin\Tbwa, Sydney, Australia
Creative Director:Matt Kemsley
Art Director:Miles Jeffreys
Copywriter:Richard Shaw
Additional Credits:Sean Ashcroft, Tim Price, Mighty Nice, Luke Pavan
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