Visa wanted to educate people that pushing credit was the best way to use their Visa Debit card. To do this we created a spoof of the classic 90s hit ‘Push It’ by Salt-N-Pepa creating a rapping hand that brought to life this instruction. The campaign ran online and through the use of traditional and digital outdoor.
Creative Director:Matt Kemsley
Art Director:Miles Jeffreys
Additional Credits:Sean Ashcroft, Tim Price, Mighty Nice, Luke Pavan