To celebrate the back to school period, Tipp-Ex®, BIC Europe Group's brand, leader on the European market of correcting products, goes on Youtube with an interactive campaign as funny as surprising. In this viral video, french agency Buzzman puts face to face a bear and a hunter, offering the viewers to choose what ending they want to see by changing the title of the vidéo directly on Youtube thanks to the Tipp-ex corrector! More than 50 different hilarious endings can thus be discovered. The campaign is logically signed: Tipp-Ex®, white and rewrite.
Creative Director:Georges Mohammed-Cherif
General Manager:Thomas Granger
Art Director:Louis Audard
Project Mnagers:Bastien Chanot, Antoine Ferrari
Tv Producer:Elodie Jonquille
Digital Production Manager:Mélanie Rohat Meheust
Community Managers:Xavier Le Boullenger, Nicolas Mirguet