Sparrow Guitars: Mom, Teen spirit, Shine

November 21, 2011Filed under Print and Recreation, Leisure, Sports

Get a groupie who doesn't answer to "Mom".
Stop playing games. Start playing guitar.

Teen spirit doesn't smell like 5 plastic buttons.
Stop playing games. Start playing guitar.

Shine on stage. Not in the basement.
Stop playing games. Start playing guitar.

In 2009, more Guitar Hero guitars were sold than actual ones. We thought that was kinda crazy, so we created this poster campaign for Sparrow Guitars to remind people there¹s just no substitute for the real thing.

Advertising Agency:Rethink, Vancouver, Canada
Creative Director:Ian Grais, Chris Staples
Copywriter:Keri Zierler
Art Director:Rory O'Sullivan
Designer:Rory O'Sullivan
Studio Artists:Richard Parkes, Justine Renvoize
Photographer:Clinton Hussey
Account Manager:Louise Ritchie
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