Mars: Messages from Mars

November 21, 2011Filed under Print and Food
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This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- 'Messages from Mars' - provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won't waste much time over it, I think.

Advertising Agency:FHV BBDO, Amsterdam, Netherlands
Creative Director:Mark Muller
Creative:Joris Van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu
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