Mars: Messages from Mars

November 21, 2011Filed under Print and Food

This will be effective among college students. This advertising stunt for Mars aims to make the target audience to experience the brand in a new way. Well, its interactive kind of advertising. The campaign- 'Messages from Mars' - provides consumers with a set of stickers featuring the complete alphabet in Mars typography, including punctuation marks. Thus the bar actually became a platform for communication where people can create their own messages and can give it to friends. Good one for lovers. Others won't waste much time over it, I think.

Advertising Agency:FHV BBDO, Amsterdam, Netherlands
Creative Director:Mark Muller
Creative:Joris Van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson, Demy Sapthu
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