Hyundai Sonata: We don't make them like we used to do

November 21, 2011Filed under Print and Automotive

Hyundai’s vehicles have come a long way. Once known for being merely affordable but not necessarily of superior quality, they now are stylish, reliable and award-winning cars. To reinforce the launch of the redesigned Hyundai Sonata, we used the look of an iconic print ad from the past and tailored it to Hyundai’s message - that we make our cars differently than we used to.

Advertising Agency:Innocean Worldwide, Toronto, Canada
Creative Director:Gary Westgate
Art Director:Noel Fenn
Copywriter:Danielle Haythorne
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