Hyundai’s vehicles have come a long way. Once known for being merely affordable but not necessarily of superior quality, they now are stylish, reliable and award-winning cars. To reinforce the launch of the redesigned Hyundai Sonata, we used the look of an iconic print ad from the past and tailored it to Hyundai’s message - that we make our cars differently than we used to.
Creative Director:Gary Westgate
Art Director:Noel Fenn