Holeproof Explorer Socks: You never know where you'll end up

November 09, 2011Filed under Film and Fashion, Clothing, Footwear

Writer Richard Williams and Art Director Ant Phillips created an idea based on the premise that when you wear Holeproof Explorer socks you just never know where you may end up. The resulting campaign follows the journey of an Aussie bloke, wearing only a loincloth and a pair of Explorer Socks, hanging out with a tribe of Kalahari Bushmen.

Advertising Agency:Clemenger Bbdo Melbourne, Australia
Executive Creative Director:Ant Keogh
Creative Director:Damian Royce
Art Director:Anthony Phillips
Copywriter:Richard Williams
Account Director:Tom Ward
Director:Steve Ayson
Producer:Larisa Tiffin
Production Company:Sweet Shop
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