Writer Richard Williams and Art Director Ant Phillips created an idea based on the premise that when you wear Holeproof Explorer socks you just never know where you may end up. The resulting campaign follows the journey of an Aussie bloke, wearing only a loincloth and a pair of Explorer Socks, hanging out with a tribe of Kalahari Bushmen.
Executive Creative Director:Ant Keogh
Creative Director:Damian Royce
Art Director:Anthony Phillips
Account Director:Tom Ward
Production Company:Sweet Shop