September 25th 2009, British politician Nigel Farage stunned the political world by insulting European President Herman van Rompuy in the European Parliament. He called the friendly European president a 'damp rag'. Herman van Rompuy was stunned and remained speechless. Too bad, we thought. Advertising Agency Germaine wanted to incite people to give a witty reaction to the British rudeboy. So the next day we launched a minisite to give Nigel Farage a piece of his own vocabulary. Nigel Farage getting served!