Colorado Lottery: Broncos Champion Shower

November 08, 2011Filed under Film and Games, Toys
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Promote the fun and excitement of playing the Colorado Lottery’s Denver Broncos Scratch game in a way that speaks to football fans, generates game awareness and drives sales. Concept: Marry the feeling of winning big playing a Scratch game with the celebration style of winning big on the football field.

Advertising Agency:Cactus, Denver, USA
Associate Creative Director:Brian Watson
Art Director:Michael Maciolek
Copywriter:Mike King
Production Company:Interrogate
Director:Amit Mehta
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