Hard Citizen and Secret Location have launched a project with john st. in Toronto, Canada for Stanfield's underwear. The Guy At Home In His Underwear launches today, October 6, 2010 and runs for 25 days. In the 25-day adventure (24/7) a Testicular Cancer Survivor (Mark!) will be raising money for Testicular Cancer Awareness for The Canadian Cancer Society by staying at home in his underwear.
For every Facebook Like he gets, $1 will be donated towards his cause by Stanfield's. The hope is that for the 25 days he stays in the house (he can't leave at all!), he'll raise around $1,000/day so that he makes his goal of $25,000.
Creative Director:Stephen Jurisic, Angus Tucker, Pietro Gagliano
Associate Cd:Chris Hirsch, Nellie Kim
Art Director:Nellie Kim
Account:Niki Bartl, Joelle Woodruff
Production Company:Secret Location, Hard Citizen
Executive Producers:James Milward, Jacinte Faria, Eva Preger, Link York
Line Producer:Cj Hervey
Project Manager:Noora Abu Eitah
Technical Lead:Ryan Andal