Mariah Carey's Fragrance: Lollipop Bling

October 28, 2011Filed under Online and Health, Beauty, Pharmaceutical
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URL: http://www.lollipopbling.com/

ClickFire Media has partnered with Elizabeth Arden to launch an interactive website featuring augmented reality (AR) for the introduction of Mariah Carey's Lollipop Bling candy-inspired fragrance collection. The heart of the website, which includes Away3D Flash components, is a rotating 3D bank of stylized, candy-themed skyscrapers which were inspired by the singer's New York City hometown skyline, and evocative of a set design for one of Mariah's iconic videos. The unique collection of buildings features a constantly updated video billboard and acts as a clickable menu leading to more information on the three fragrances, a news ticker, a "what's new" blog, interactive games and links to request updated information.

Interactive Design Studio:ClickFire Media
Creative Director:Nick Agderian
Design:Claudeland Louis
3d Modeling:David Johnson, Jane Kim, Damion Murray
Technical Lead:Jason Tordsen
Development:Jason Tordsen
Flash Developer:Damion Murray, Matt DeSimone
Server Side Developer:Matt Wilber
Augmented Reality:Total Immersion
Producer:Ephraim Kehlmann, Matt DeSimone
Account Director:Lara DeSignor
Digital Strategist:Ann Quinn
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