Epson: Epson Printer vs Race Car

October 21, 2011Filed under Film and Electronics, Technology

Albion, the digitally-led creative agency, has produced an integrated pan-European campaign to launch Epson’s new range of inkjet printers aimed at small businesses who demand great value highly reliable products. To test the speed of the flagship model in the range, the Epson Stylus Office BX625FWD, Albion created the ultimate product test, bringing it together with one of the world’s fastest accelerating cars – an Ariel Atom (0 to 60mph in 2.7 seconds) – creating a fully customised ‘inkjet car’. The new range of Epson inkjet printers offer not only the high quality printing and versatility normally associated with Epson inkjet printers, but also the fast printing capabilities of a laser printer, with print speeds of up to 38 pages per minute*. Engineers from Epson and Ariel worked together to form a unique partnership, and then raced the printer against the car around Rockingham race track in the UK to see whether the Epson printer could print a map of the track faster than the car could drive it.

Advertising Agency:Albion, United Kingdom
Director:Phil Churchward
Producer:Maddy Easton
Production Company:Rogue Films
Post Production:Evolutions
Sound Design:750 Mph
Creative Director:Andre Moreira
Creative:Aaron Hinchion, Joe Holt
Business Director:Simon Gottschalk
Account Director:Nick Manson
Account Executive:Donna Quinnell
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