Break the Habit is a new commercial that aims to draw attention to the epidemic of childhood obesity in Australia. The commercial - intentionally controversial in subject matter - directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.
Director:Melvin J. Montalban
Editor & Sound Designer:Melvin J. Montalban
Sound Mixer:Peter McCorquodale @ McCrocodile
Audio Colourist:Trish @ Hi-Def Video Services
Producer's Assistant:Natasha Jackson Gaffer, Matt Russell
Camera Assistant:Mark Collins
Production Assistants:Aragorn Fenton Mother, Mikaela Martin