Chef Boyardee: Carrot Kid, Wheat Girl, Broccoli Boy

October 20, 2011Filed under Print and Food
views
0
comments

Behold the mythical veggie-loving kid.
He doesn't exist. That's why there's Chef Boyardee, with a full
serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Oh look, a mother's daydream.
It'll never be a reality. So serve them Chef Boyardee Whole Grain
Beefaroni, now with whole grain pasta. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Until this happens, keep the secret.
Kids may never love veggies this much. But with Chef Boyardee there is a
full serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Advertising Agency:DDB, San Francisco, USA
Executive Creative Director:Lisa Bennett
Creative Director:Heather Reid
Art Director:Nikki Baker
Copywriter:Travis Parr
Art Buyer:Issy Penaflor
Photographer:Zachary Scott
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|