Banamex Citigroup: Cielito Lindo

October 04, 2011Filed under Film and Banking, Financial Services
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To commemorate the bicentennial of Mexico’s Independence, Banamex (Mexico’s National Bank) rearranged the emblematic song “Cielito Lindo” and went on a tour all over the country to record it with the collaboration of amateur musicians representing every region of its wide territory. This is what happens when a whole nation sing united as one voice to congratulate each other from the heart.

Advertising Agency:Proeza Slai, Mexico
Creative Director:Guido Von Der Walde, Jacobo Vázquez, Javier Fontanelli
Art Director:Karla Orozco, Dani Trueba, Fer Horcasitas
Copywriter:Iván Alvarado, Lalo Rodríguez
Production Company:Prado Sur
Audio Directors:Pierre Tatarka, Rodrigo Barbera
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