Banamex Citigroup: Cielito Lindo

October 04, 2011Filed under Film and Banking, Financial Services

To commemorate the bicentennial of Mexico’s Independence, Banamex (Mexico’s National Bank) rearranged the emblematic song “Cielito Lindo” and went on a tour all over the country to record it with the collaboration of amateur musicians representing every region of its wide territory. This is what happens when a whole nation sing united as one voice to congratulate each other from the heart.

Advertising Agency:Proeza Slai, Mexico
Creative Director:Guido Von Der Walde, Jacobo Vázquez, Javier Fontanelli
Art Director:Karla Orozco, Dani Trueba, Fer Horcasitas
Copywriter:Iván Alvarado, Lalo Rodríguez
Production Company:Prado Sur
Audio Directors:Pierre Tatarka, Rodrigo Barbera
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