Subaru: 2011 Mediocrity

September 07, 2011Filed under Film and Automotive
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When Harvest Films was approached by agency Carmichael Lynch to launch a multiplatform campaign "Mediocrity" for client Subaru, it was clear the experience would be anything but ordinary. The Mediocrity launch is a playful send-up of automotive advertising and a reflection of how the average consumer perceives car shopping.

The expansive campaign includes television and online commercials directed by Harvest Films' Baker Smith, and the agency produced website via Exoplis (www.2011mediocrity.com) with online games and tongue-in-cheek purchase options. A Facebook page, Twitter feed, and YouTube channel played an integral role. The Carmichael Lynch media team was also able to partner with automotive sites such as AutoTrader, Cars Direct and Edmunds to integrate spotlight pages and reviews into their sites. These sites would then reveal those pages to anyone shopping for a sedan.

Advertising Agency:Carmichael Lynch, USA
Executive Creative Director:Jim Nelson
Group Creative Director:Randy Hughes, Brock Davis, Matt Elhardt
Art Director:Brock Davis
Copywriter:Matt Elhardt
Digital Designer:Joe Kral
Director of Integrated Prod:Joe Grundhoefer
Director of Digital Prod:Pete Mertz
Integrated Producer:Freddie Richards
Digital Producer:Jennifer Helm
Account Director:Melissa Schoenke
Account Leader:Dan Hoedeman
Account Manager:Chelsea Moran
Project Manager:Jennifer Abbey
Production Company:Harvest films
Director:Baker Smith
Ep:Bonnie Goldfarb, Scott Howard
HOP:Rob Sexton
Prod:Rob Sexton
Line Prod:Mala Vasan
Dp:Jonathan Sela
Production:Designer: Fanae Aaron
Website Development:Exopolis
Editorial:Channel Z
Editor:Charlie Gerszewski
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