Philips Wake-up Light: Wake up the Town

September 12, 2011Filed under Online and Electronics, Technology
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The campaign site is to be found here: http://www.wakeup.philips.com

The Wake-up Light from Philips is undergoing the ultimate test. In one of the world’s most northern places on earth, where the sun does not shine for four long winter months, lies the village of Longyearbyen in the Arctic Circle. Here, residents have each received a Wake-Up Light for thorough testing. Filmmaker Doug Pray, director of Art & Copy, is making a documentary of the experiment, plus five films of villagers. Tribal DDB Amsterdam developed the concept and created the Facebook environment and website, where you can follow the experiment, learn more about the town, and meet its residents.

Advertising Agency:Tribal DDB Amsterdam, Netherlands
Chief Creative Officer:Neil Dawson
Creative Director:Chris Baylis
Art & Copy:Paul Fraser & Mariota Essery
Design:Simon Cook, Leigh Hibell, Stella Yu, Joris Blomjous (3D)
Account:Sandra Krstic, Nick Basermann
Strategy:Joey Duis
Technical Lead:Jan Willem Penterman
User Experience Designer:David Vogel
Producers:Jeroen Jedeloo, Jolly Banerjee
Film Production:Stamp Films
Director:Doug Pray
Director Of Photography:Denzil Armour-Brown
Producer:Scott O'Donnell
Colorist:Michael Gossen
Website Production:Group94
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