Oak: Next of kin, Buries it in the backyard, Don't be frightened

September 20, 2011Filed under Print and Non-alcoholic Drinks
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Oak kills hungrythirsty dead.
Then informs its next of kin via text.

The campaign sets up Oak as the perfect solution to "hungrythirsty", the state of weak indecision when you’re a little bit hungry and a little bit thirsty but can’t decide what to do about it. Oak is the only flavoured milk that can hit the "hungrythirsty" spot because it hasn’t been watered down or compromised to fit in with trends, fads or societal pressure.

Oak kills hungrythirsty dead.
Then buries it in the backyard under the beetroot.

Don't be frightened. You're just hungrythirsty.
Kill hungrythirsty dead.

Advertising Agency:Three Drunk Monkeys, Australia
Executive Creative Director:Justin Drape, Scott Nowell
Art Director:Matt Heck
Copywriter:Damian Fitzgerald, Alex Derwin
Group Content Director:Dan Beaumont
Strategic Planning Director:Fabio Buresti
Strategic Planner:Fiona Lake
Content Director:Suzy Coman
Content Manager:Kate Behne
Designer:Erwin Santoso
Print Producer:Tom Harrison, Chris Benson
Photographer:Andrew Cowen
Producer:Samantha Simpson & Adam Watson (SAMIAM)
Art Buyer:Alice Quiddington
Retoucher:Toby Pike (Toby & Pete)
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