MetLife: MetLife Central

September 20, 2011Filed under Online and Banking, Financial Services


Created by SapientNitro, the MetLife Central is an immersive digital experience featuring multiple touch screen engagements, a central hub online, prizes and digital souvenirs, and a centralized customer loyalty program. The in-venue elements feature a series of engagements and activities, including augmented reality and social media tie-ins, and are accessible on multiple touch screens ranging in size from 15” – 82.” The experience allows fans to seamlessly and intuitively navigate from one screen to another engaging with MetLife and enhancing their overall visit.

Advertising Agency:SapientNitro, USA
Creative Director:Derek Fridman, Casey Sheehan
Designer:Chris Cobb
Flash Lead:Matt Bedette
Flash:Matt Lewis
Technology Lead:Hunter Spence
Technologist:Kola Ashiru
Pm:Anu Menon
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