McDonald's McWrap: Behind his back, Topless, Newcomer

September 06, 2011Filed under Print and Food
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I don't want to talk behind his back...
But what a mess!
New! McWrap
A new member of the family

Just arrived and already doing topless.
Unbelievable!
New! McWrap
A new member of the family

What are you doing, McChicken?
I'm trying to look as weird as the newcomer.
New! McWrap
A new member of the family

Advertising Agency:DDB, Budapest, Hungary
Creative Director:Peter Tordai
Group Heads:Laszlo Hevesi, Rodrigo Fernandes
Copywriter:Giovanni Pintaude, Laszlo Hevesi
Art Director:Rodrigo Fernandes
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