Lexus: The Next Big Thing From Lexus Isn't A Car

September 07, 2011Filed under Film and Automotive
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The campaign features the world's most advanced driving simulator. Lexus has developed the simulator enabling its engineers to keep drivers safer and shows the idea that perhaps, someday, the possibility of accidents may be eliminated. The TV spot will allow consumers to see this simulator first hand inside the testing facility in Japan.

Advertising Agency:Team One, El Segundo, USA
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