League Against Cancer: Alcohol, Smoke, Obesity, Lack of exercise

September 14, 2011Filed under Print and Public Interest, NGO
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Alcohol? It will be your fault!

Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Smoking? It will be your fault!

Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Obesity? It will be your fault!

Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Lack of exercise? It will be your fault!

Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).

Advertising Agency:Sofian, Bratislava, Slovakia
Creative Director:T. Eliot Rostas
Art Director:Marek Repka, Ivan Galanský
Copywriter:T. Eliot Rostas
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