Exclusive Books: Black Beauty, Moby Dick, Dracula

September 14, 2011Filed under Media, Print and Media, Publications
views
0
comments

Exclusive Books. Abridged Classics.

Exclusive Books. Abridged Classics.

After researching the subject, prominent publishers found that many avid readers are ashamed to admit that they have not read certain classics. In an attempt to make these books more accessible, they put out a series of abridged (condensed) clas sics. Exclusive Books promoted this range by putting out print ads that displayed some of the characteristic scenes from literary lore with the slightly less exciting bits removed. In this way, they showed how abridged classics work – by giving you the big picture.

Advertising Agency:Ogilvy & Mather, Johannesburg, South Africa
Creative Director:Fran Luckin, Bridget Johnson
Art Director:Marion Bryan, Magdel Smith
Copywriter:David Krueger
Illustrators:Rui Tenreiro, Barry Downard, Rob Frew
Photographer:Corbis
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|