Cities of Piran and Portoroz (Slovenia): Violin, Seagull, Golden Drum

September 05, 2011Filed under Print and Transport, Tourism
views
0
comments

Want to see the Genius Loci? Focus on the streets on Portoroz and Piran.

Want to see the Genius Loci? Focus on the boats on Portoroz and Piran.

Want to see the Genius Loci? Focus on the roofs on Portoroz and Piran.

Brief: Every city has its own Genius Loci, the Spirit of the Place. But what is it? How it looks like?

Idea: Cities of Piran and Portoroz are famous due to Annual International Ad Festival Golden Drum, The Birds Reserve and famous musician Tartini, who played violin. That explains why Drum, Seagull and Violin are revealed while looking through those cities streets.

Solution: The way of revealing the Genius Loci on the posters lies in principle of Magic Eye Stereogram. You just unfocus and then focus your eyes, and that's it.

Advertising Agency:Kaffeine, Kiev, Ukraine
Creative Director:Anze Jereb
Art Director:Dima Tsapko
Illustrator:Dima Tsapko
Prev
press ‹ on your keyboard
press › on your keyboard
Next
Ads by the same Agency
:|